Privacy Policy

Last Updated: 2026

The London Barge ("we," "us," "our," or "Company") operates thelondonbarge.com (the "Website"). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our Website, which focuses on new UK bookmakers and gambling affiliate content.

Please read this Privacy Policy carefully. If you do not agree with our policies and practices, please do not use our Website.

1. Information We Collect

We collect information in the following ways:

• Personal Information: Name, email address, and other details you voluntarily provide through contact forms or subscriptions.
• Technical Information: IP address, browser type, operating system, referring URL, and device identifiers.
• Cookies: We use cookies and similar tracking technologies to enhance your experience (see Cookie Policy below).
• Usage Data: Pages visited, time spent on pages, clicks, and interaction patterns to understand user behaviour.
• Affiliate Tracking Data: We track clicks to affiliated gambling operators to monitor referrals and commissions.

2. How We Use Information

We use collected information for the following purposes:

• Conducting analytics and understanding Website performance and user engagement.
• Tracking affiliate links and attributing conversions to calculate commissions.
• Improving Website functionality, content, and user experience.
• Responding to inquiries and providing customer support.
• Sending newsletters and updates (with your consent).
• Complying with legal obligations and protecting our legal rights.
• Fraud prevention and Website security.

3. Cookie Policy

Our Website uses cookies and similar technologies including:

• Essential Cookies: Required for Website functionality.
• Analytics Cookies: Track usage patterns to improve our service (Google Analytics, etc.).
• Affiliate Tracking Cookies: Monitor referrals to gambling operators and track conversions.
• Marketing Cookies: Enable targeted advertising and retargeting campaigns.
• Third-Party Cookies: Set by partners, advertisers, and affiliate networks.

Most browsers allow you to refuse cookies or alert you when cookies are being sent. You can also manage cookie preferences through our cookie consent banner. Please note that refusing cookies may affect Website functionality.

4. Third-Party Links

Our Website contains links to third-party gambling operators, casinos, and affiliate partners. We are not responsible for the privacy practices, terms, or content of external websites. We strongly recommend reviewing the privacy policies of any linked third-party sites before providing personal information or engaging in gambling activities.

Third-party operators control their own data collection and processing practices independently of The London Barge.

5. Your Rights

Under UK GDPR: You have the right to access, rectify, erase, restrict processing, and data portability of your personal data. You may also withdraw consent at any time and lodge complaints with the Information Commissioner's Office (ICO).

For US Residents (CCPA): You have the right to know, delete, and opt-out of the sale of personal information.

For Other Jurisdictions: We comply with applicable data protection laws in your territory.

To exercise your rights, contact us at privacy@thelondonbarge.com with your request.

6. Data Retention

We retain personal information for as long as necessary to provide our services and fulfil the purposes outlined in this policy. Typically:

• Analytics data is retained for up to 26 months.
• Affiliate tracking data is retained for the duration necessary to process commissions and resolve disputes.
• Contact form submissions are retained for up to 3 years unless you request deletion.
• Cookie data expires according to individual cookie settings.

You may request deletion of your data at any time, subject to legal retention obligations.

7. Contact Us

If you have questions about this Privacy Policy, wish to exercise your data rights, or have concerns about our data practices, please contact us:

Email: privacy@thelondonbarge.com
Website: thelondonbarge.com

We will respond to your request within 30 days in accordance with applicable data protection laws.

This Privacy Policy is effective as of 2026 and may be updated periodically. We will notify you of material changes via email or by posting a notice on our Website.